Campaign for Investment in Youth

 

DesignMatters Partnership with

the United Nations Population Fund (UNFPA)

 

Winner of the 2012 Spark Award

 

This was a class collaboration between Art Center and the UNFPA to create a campaign that would be used to present arguments for countries to invest in their youth at the 2012 Programme of Action of the International Conference on Population and Development (ICPD) in New York City and Rio De Janerio. The class branded the campaign as a whole and then broke into teams to execute deliverables. My teammate, Andrew Chen, and I were responsible for the print aspects of the campaign and developed the color palette, a poster series, take-away bookmarks, a stamp, buttons, pencils and 100 silkscreened t-shirts to ship off to the UN. 

 

During presentations to the UN, I was often given the role of class representative, and served to communicate our ideas, concepts, and executions to the clients. 

 

To see the website and motion piece designed by our class, visit weareyouth.net. For more information on our project and process, visit the DesignMatters We Are Youth website.