We Are Youth
Campaign for Investment in Youth
DesignMatters Partnership with
the United Nations Population Fund (UNFPA)
This was a class collaboration between Art Center and the UNFPA to create a campaign that would be used to present arguments for countries to invest in their youth at the 2012 Programme of Action of the International Conference on Population and Development (ICPD) in New York City and Rio De Janerio. The class branded the campaign as a whole and then broke into teams to execute deliverables. My teammate, Andrew Chen, and I were responsible for the print aspects of the campaign and developed the color palette, a poster series, take-away bookmarks, a stamp, buttons, pencils and 100 silkscreened t-shirts to ship off to the UN.
During presentations to the UN, I was often given the role of class representative, and served to communicate our ideas, concepts, and executions to the clients.