HIV/AIDS Awareness Campaign for At-Risk Youth
DesignMatters Partnership with
the LA Unified School District
In this partnership project between Art Center and the LAUSD, our class was given the task of both branding and creating an entire campaign to be administered throughout 30 high schools in Los Angeles.
The goal was to inform at-risk teens, particularly LGBTQ teens, about HIV, AIDS and the importance of condom use. After researching and developing the brand as a class, we broke into teams to execute the campaign. As a part of the print team, I was responsible for creating the zines, which could be unfolded into a poster.
For more information on our project and process, visit the Design Matters Project U website or check out LAUSD's live, adapted site at projectula.org/. To see Ben Hickman's original site design, click here.