Artistically Visualizing Real-Time Global Users of Hearst Properties

 

The Nature Conservancy approached The Hearst Corporation is one of the largest media companies in the world, and their headquarters in New York, NY is an iconic artictectual tribute to the past and the future. The Hearst Tower is a sight to behold, and the lobby is home to multiple grandiose installations.

 

As the company continues to champion the use of their data, they approached Stamen with the intent to add another installation to their lobby that spotlights the stats of Hearst property users around the world. The art piece needed to meet multiple critera: it needed to be beautiful, fit the unique architecture and design of the lobby, and tell the story of Hearst's reach, in real-time, around the world. It needed to be mesmerizing, and have both short and long-term appeal to the daily passersby.

 

We visited the tower to get a better sense of the sapce and to brainstorm with the company's Chief of Data and CTO. 

 

The project is still in progress.

 

Visiting the Space

Process and Iterations