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ICON
[San Diego Zoo
Institute for Conservation Research]
A transmedia exploration and rebrand
The ICON brand was created to represent the characteristics of the research process, a quality unique to this specific conservation effort. The particle-based composition of the logo references cell strcture, community, scale, research, biomimicry and science, while the acronym eludes to the noble efforts of conservation.
A Mind of Their Own is an exhibition held at the Institute, focusing on biomimicry and explorations of swarm intelligence.
![](https://static.wixstatic.com/media/a8fe07_67b42a3356074f19b812b3b42af153f2.png/v1/fill/w_625,h_470,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_67b42a3356074f19b812b3b42af153f2.png)
Stationery
![](https://static.wixstatic.com/media/a8fe07_290177247b8342e0ab94a6a94aa14d0e.png/v1/fill/w_1080,h_741,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/a8fe07_290177247b8342e0ab94a6a94aa14d0e.png)
Web and App
![](https://static.wixstatic.com/media/a8fe07_4cccf60ae9e145709f2cb73ac5e3877e.png/v1/fill/w_742,h_625,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/a8fe07_4cccf60ae9e145709f2cb73ac5e3877e.png)
![](https://static.wixstatic.com/media/a8fe07_c32ebb1cf1be419685cd34cdddbc9577.jpg/v1/fill/w_824,h_635,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_c32ebb1cf1be419685cd34cdddbc9577.jpg)
![](https://static.wixstatic.com/media/a8fe07_98e8cd7d430b4d44af51fd1bae92ecba.jpg/v1/fill/w_824,h_635,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_98e8cd7d430b4d44af51fd1bae92ecba.jpg)
![](https://static.wixstatic.com/media/a8fe07_a1db236d4cbc477e8492ac3eb45ce84a.png/v1/fill/w_930,h_341,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_a1db236d4cbc477e8492ac3eb45ce84a.png)
Posters
![](https://static.wixstatic.com/media/a8fe07_6ce9d4622c924289b888c1f56feb318e.png/v1/fill/w_420,h_628,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_6ce9d4622c924289b888c1f56feb318e.png)
![](https://static.wixstatic.com/media/a8fe07_878f0d9eaf1649b99acdef8f6ce779fb.png/v1/fill/w_420,h_628,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_878f0d9eaf1649b99acdef8f6ce779fb.png)
![](https://static.wixstatic.com/media/a8fe07_1e9dffd56b3e4c619abb5234061ba850.jpg/v1/fill/w_820,h_440,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a8fe07_1e9dffd56b3e4c619abb5234061ba850.jpg)
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