[San Diego Zoo
Institute for Conservation Research]
A transmedia exploration and rebrand
The ICON brand was created to represent the characteristics of the research process, a quality unique to this specific conservation effort. The particle-based composition of the logo references cell strcture, community, scale, research, biomimicry and science, while the acronym eludes to the noble efforts of conservation.
A Mind of Their Own is an exhibition held at the Institute, focusing on biomimicry and explorations of swarm intelligence.