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[San Diego Zoo

Institute for Conservation Research]


A transmedia exploration and rebrand


The ICON brand was created to represent the characteristics of the research process, a quality unique to this specific conservation effort. The particle-based composition of the logo references cell strcture, community, scale, research, biomimicry and science, while the acronym eludes to the noble efforts of conservation.


A Mind of Their Own is an exhibition held at the Institute, focusing on biomimicry and explorations of swarm intelligence. 

Web and App
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